JOY TO GO · Teriyaki
by atomfade
For Joy Teriyaki · Phase 1 · Concept Review

Brand concepts
& drive-thru prototypes.

Five wordmark directions, ten building directions, and the full identity sheet for each — all on one page. This is the first phase of the design workflow: a wide survey to find the direction that feels right.

Once you pick a direction (or fuse two), we’ll iterate on the logo, packaging, and building details to land on a finished spec.

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Brand Concepts

Five wordmarks for the same chef

Pick a logo direction independently of the building shell. Each variant carries the same mascot and palette — they just dial different volumes.

Explore each concept

Tap a building to step inside

Identity System

Full brand sheets — logos in context

Logo lockups, palette, typography, and packaging mock-ups (cup, bag, bowl, hat, drive-thru menu) for both directions. Click to view at full size.

JOY TO GO seal
Shared brand language

Every building speaks the same palette. Same chef mascot. Same wordmark. Different stage.

  • Joy Red
    #E31C23
  • Gold
    #D4AF37
  • Charcoal
    #111111
  • Cream
    #F7F3E9
  • Stone
    #6B6B6B
The Lineup

All ten concepts at a glance